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Credit: Alex Goykhman
Credit: Unknown
Credit: Alex Goykhman
02
Process
Gather, conceptualize, build
Utilizing the existing Rock Girl logo, and a deep archive of photos and videos, I crafted an online experience that complimented both 97.9 The Loop, and the Rock Girl brand. To ensure the best user experience, I took this website off our normal radio station website platform, and sought out new solutions for hosting, domain name, CMS, and plugins.
The official Logo:
My team’s graphic designer created this logo for previous promotional items.
Website Sketches:
My preliminary ideas helped map out final page layout, and structure for the masthead and other navigational elements.
Rock Girl Photography:
Here’s a small sample of the amazing photography that I was able to repurpose for a variety of photo galleries on the website. My team at 97.9 The Loop has had the luxury of working with very talented photographers like Alex Goykhman, Brian B. Hayes, and Rich Markese.
03
Website
Custom, responsive, and full of imagery
The end result is a carefully-crafted responsive website that showcases the vast archive of photos and videos from all of the Rock Girls who’ve represented the radio station.
Homepage:
Thoughtful organization helps to showcase the latest blogs, photo galleries, and videos of our current Rock Girl. Both of these figures are scrollable.
Sample Blog Post:
This demonstrates the responsiveness for a blog post, in this case, a post by Shannon when she was featured in Maxim magazine. (scrollable)
April’s Landing Page:
Each individual girl has her own “landing page” that contains a collection of posts about her latest blog entries, photos, and videos. (scrollable)
Leah’s Landing Page:
This is a landing page for Leah, our Rock Girl in 2009, which features a collection of posts pertaining to Leah’s photo and video content. (scrollable)
Erica’s Landing Page:
Similar to the samples above, this landing page for Erica is pulling in all content that is tagged with “Erica”. (scrollable)
04
Results
Harnessing popular content to generate revenue
In conclusion, developing this new Rock Girl website has opened up a whole new stream of content, increasing website traffic and Social Media engagement. Providing content that resontates with our audience has strengthened the radio station brand, and has resulted in a variety of sposorship opportunities.
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Different Rock Girls
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Rock Girl Calendars
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