Leading up to the big concert at the “friendly confines”, I pitched an idea to the Promotions Department to create custom t-shirts outside the stadium as part of a guerilla marketing campaign to help promote the radio station 101WKQX. I wanted to borrow the simplistic graphic style that was used for the Dave Matthews Band t-shirts my friends and I designed a few years earlier. Below, are two different concepts that I felt would resonate with fans of the Foo Fighters and fans of our Alternative Rock radio station.
Both nights the Foo Fighters performed, rabid fans clammored to our pop-up tents outside the stadium for a free shirt. Several hundred t-shirts were GONE within minutes!
This first concept focuses on Foo Fighters frontman Dave Grohl, and captures his energetic playing style.
This concept plays off the focal point from the Foo Fighters debut album.