← Previous
02
Process
Bringing ideas to life
While our graphic designer created a logo (below), and other print elements like the flyer (below), I began the website build-out with a couple of sketches to map out my design and page layout, and then turned to Shutterstock to find the appropriate imagery to help compliment the desired tone that Sabrina and I were looking for as we built this brand for Windy City Sips.
Chosen Logo:
This is the final logo that my team’s graphic designer created for the event.
Flyer Mockup:
This was the promotional flyer mockup our graphic designer created.
Prelim Website Sketches:
Sketching helps me to visualize page structure, responsiveness, and gives me a blue print for my final designs.
Brand Photography:
These are examples of the photography that I handpicked (from Shutterstock) to acheive a certain visual tone for my website designs.
03
Website
Strong responsive foundation
I built the website to house a variety of content, ranging from basic event details, to enabling ticket sales, to newsletter sign-up, to a vast listing of participating vendors. Careful thought was put into all the details to ensure a great user experience, while developing a site that would be easy to maintain & update throughout the duration of promotion. Unfortunately, we had to cancel the event shortly after we launched. To better communicate my vision for layout and design, I added some placeholder content in the presentation below.
Responsive Layout:
This website is fully responsive. Both of these figures are scrollable, helps to showcase the page layout.
Menu Overlay:
This static demonstrates the design/layout of the menu overlay that we created for the website.
04
Results
The event that got away
For a handful of complicated reasons, Windy City Sips was cancelled shortly after it was announced. The bummer of it all was that my team and I had only scratched the surface on all of the design assets that we had intended to build to support the event. Nonetheless, we were still pretty proud of what we were able to accomplish. On to the next project…
Closing Time:
In the wise words of Semisonic, “Every new beginning comes from some other beginning’s end.”