Cumulus Media is continuously looking for ways to generate revenue outside of the norm for radio industry… we call this non-traditional revenue (NTR). Several years ago, we created a cluster event that all of our radio stations help promote called Windy City BREWHAHA, which was a huge success. Inspired by that success, we decided to create an additional NTR event called Windy City Sips, tailored around cocktails and food.
My department was asked to create a logo, printed promotional items, and a full website to support the event, with ticket info, venue info, and a listing of all participating vendors.
I oversaw the department responsible for producing all the visual elements for this promotion. Our graphic designer created the logo and the print elements, while I designed and developed the website. I also created a new mailing list in MailChimp to enable newsletter signup for this program.
Unfortunately, two weeks after the website launched, we ended up pulling the plug on this whole event for reasons that were outside of our control.
Cumulus Media – Chicago (Cumulus Media)
Art Direction, Web Design & Development, UI/UX, Content Strategy
Sabrina Česas – Logo, Print Design
While our graphic designer created a logo (below), and other print elements like the flyer (below), I began the website build-out with a couple of sketches to map out my design and page layout, and then turned to Shutterstock to find the appropriate imagery to help compliment the desired tone that Sabrina and I were looking for as we built this brand for Windy City Sips.
This is the final logo that my team’s graphic designer created for the event.
This was the promotional flyer mockup our graphic designer created.
Sketching helps me to visualize page structure, responsiveness, and gives me a blue print for my final designs.
These are examples of the photography that I handpicked (from Shutterstock) to acheive a certain visual tone for my website designs.
I built the website to house a variety of content, ranging from basic event details, to enabling ticket sales, to newsletter sign-up, to a vast listing of participating vendors. Careful thought was put into all the details to ensure a great user experience, while developing a site that would be easy to maintain & update throughout the duration of promotion. Unfortunately, we had to cancel the event shortly after we launched. To better communicate my vision for layout and design, I added some placeholder content in the presentation below.
This website is fully responsive. Both of these figures are scrollable, helps to showcase the page layout.
This static demonstrates the design/layout of the menu overlay that we created for the website.
For a handful of complicated reasons, Windy City Sips was cancelled shortly after it was announced. The bummer of it all was that my team and I had only scratched the surface on all of the design assets that we had intended to build to support the event. Nonetheless, we were still pretty proud of what we were able to accomplish. On to the next project…
In the wise words of Semisonic, “Every new beginning comes from some other beginning’s end.”